50 Years of Nutella®
The fans take centre stage in
the worldwide campaign
In 2014, Nutella® is celebrating its 50th anniversary and wants to say thank you to its
fans around the world. Geared to the main idea of “Nutella® – 50 Years Full of Stories”,
the brand is starting off the anniversary year celebrating it together with
people throughout the world. What is special about the campaign: fans tell
their own personal Nutella® story,
thus becoming a part of the international anniversary celebration.
“Tell
us your very own, personal Nutella® story!” – reads the call to Nutella® fans all around the globe, an appeal to share their personal Nutella® adventure starting in February
2014. The opening of the campaign will be an international TV commercial, whose
content is inspired by fans‟ authentic stories. Fans in the Middle East can
submit their Nutella®
story to the
www.nutellastories.com website in the form of text postings, photos or videos
in either English or Arabic. The most intriguing Nutella® fan stories will be selected
on a weekly basis.
Massimo Stella, Marketing Manager at Nutella®
summarises the idea of the campaign: “Nutella® is a love brand, it has lots of
fans. When it came to celebrating the 50th anniversary, it was self-evident to
us to put the fans on centre stage in our anniversary activities so as to give
something back to them.”
Nutella® – 50 Years Full of Stories
Feel-good
magician, everyday hero, faithful companion: Nutella® is all that and much more to
its fans. Nutella®
has been writing
history for five decades now. Often it's the emotional experiences that people
associate with Nutella®. In many
parts of the world, Nutella® is now a
love brand, it is a key part of breakfast, and its fan base is growing
constantly. Reason enough for the brand to go on an extensive search and
collect unique, moving and inspiring anecdotes from all over the world.
As a
special treat for fans, Nutella will have a special stand in Abu Dhabi Marina
Mall offering delicious Nutella foods to mall shoppers between 24-26 April. As a culmination, the international
anniversary campaign concludes on 18 May 2014 with a birthday event for the
fans in selected countries throughout the world to celebrate the brand together
with its friends.
Nutella®
Nutella® was created in 1964 thanks to
Mr Michele Ferrero; it was based on the recipe for Giandujot developed
in 1946 by his father, Pietro Ferrero - confectioner and founder of Ferrero -
in Italy's Piedmont area. Nowadays, the popular hazelnut spread with cocoa is
available in around 160 countries worldwide. In 2014, it is celebrating its
50th anniversary.
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