- Sisters also set to launch 10 Female Heroes campaign to celebrate a decade of empowering women
Tuesday, 22 April 2014
@SistersBL Sisters celebrates 10th year, marks milestone with month-long promo in all Dubai branches to reward clients
Sisters celebrates 10th year, marks milestone with month-long promo in all Dubai branches to reward clients
It started with a dream of providing women with a different head-to-toe pampering experience offering different treatments all under one roof. Sisters Beauty Lounge became the realisation of that vision when it opened in 2004 in The Village Mall Jumeirah. Ten successful years later – with five more branches across the UAE, plus an overseas franchise – Sisters continues to change the landscape of the beauty industry, and remains the preferred beauty destination by discerning women.
Sara Abdulrazak, Managing Director of Sisters Beauty Lounge, said: “We are so looking forward to celebrating our 10th anniversary this May! This is a very important milestone for us and we want to extend our thanks to all our clients, partners, and our employees for the support they have given us. We sincerely appreciate the wonderful relationships we’ve built through the years and we’re just so happy to have been given the opportunity to go this far.”
Recognised as a trendsetter in the beauty industry, Sisters is known for being at the forefront of the latest in beauty and pampering treatments from around the world, offering first class services in a relaxing and luxurious customer-friendly space. Sara in fact credits their enduring success to their focus on creating the best individual experience for each customers. “Our business is driven by customer satisfaction. That is why we work so hard researching the treatments and products we bring in, not to mention scouting for the best talent and training our staff extensively to provide top-notch services that will make our clients happy,” she said.
Special discount on all services throughout May
To mark the milestone and as a way to give back to their loyal patrons, Sisters is extending an enticing promotion all month long – a special 10% discount is on offer on all services in all their Dubai Lounges, The Village Mall, Mall of The Emirates, Mirdif City Centre and The Dubai Mall for the entire month of May.
“This is a way for us to thank our loyal clientele who have stayed with us throughout the years. It’s also a great chance for those who haven’t been to Sisters to see what we have to offer and try our services,” Sara explained.
Female Heroes Campaign, and much more
As a business that caters to women, Sisters is also putting together a campaign that aims to acknowledge the achievements of women, celebrating their progress and the important role they play in the society.
Sara further explained: “When we founded Sisters, it was time-pressed women we had in mind. We’ve always been guided by the same vision, that is, to provide the best and most efficient beauty services for women who work tirelessly for others. As we have it in our core to empower women, we thought to launch an initiative during our anniversary where we would be able to give recognition to women who have made a mark in the society.”
Fans will nominate women who deserve to be recognised for their certain achievements or contribution, and Sisters is set to give away AED 10,000 worth of makeovers for those who will make the cut. Sisters will reveal the full details about the 10 Female Heroes Campaign at their Facebook page, www.facebook.com/SistersBL.
Sisters is also planning other activities to make the event more exciting.
“We want our 10th birthday celebration to be really something special. There will be a lot more surprises awaiting the clients, such as goody bags and a raffle competition. We’ll also have beautiful in-store stylish decors to shout out the event. And we’re running incentives as well for our staff for their dedication and superb commitment in doing their job. This event is actually not only meant to celebrate our growth for the past ten years but also to celebrate a new chapter that awaits us as we move forward into our new decade. We’re celebrating a new beginning where Sisters will continue to bring new innovations to the industry, and our passionate commitment to serve our clients will be stronger as ever,” Sara concluded.
Sisters Beauty Lounge is located in five locations throughout the country: Al Bateen in Abu Dhabi, The Village Mall in Jumeirah, The Dubai Mall, Mirdif City Centre, and the Mall of the Emirates. Recently opened is the sixth Sisters Beauty Lounge branch located at The St. Regis Hotel in Abu Dhabi.
Sisters Beauty Lounge, The Dubai Mall, +971 4 3398500.