As Fashion Forward (FFWD) opens its doors for the third season this weekend, the local designers involved can enjoy even further support and success through a series of commercial partnerships. FFWD bolsters its commitment to nurturing the brightest design talent by providing exclusive commercial opportunities with Eureeca and Galeries Lafayette, as well as facilitating mentorship programmes with Swarovski and Azza Fahmy.
“Making a collection a commercial success is, of course, the aim for any designer,” said Bong Guerrero, Founder and CEO of Fashion Forward. “It is important for us to help the designers not only showcase their pieces on the runway or in The Garden, but to also help them translate this to sales afterwards. In order to help this process we have introduced partnerships with crowdinvesting site eureeca.com to enable designers to raise funding for their growth and scale, and with Galeries Lafayette to offer physical retail space for the designers in a prime location. We are also offering our accessories designers the chance to receive personal mentorship sessions with the Swarovski and Azza Fahmy teams. FFWD will continue to find new and fruitful ways of helping our designers get the recognition and success they deserve,” added Guerrero.
Please dowlnload the full release and a selection of images from The Garden designers below.
Full list of The Garden designers can be seen here:
http://www.fashionforward.ae/?page_id=24
For the latest schedule for FFWD please see:
http://www.fashionforward.ae/?page_id=15
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