Flawless, demi-matte skin at your
fingertips:
NEW Max Factor Whipped Crème
Foundation
The latest foundation innovation from Max Factor combines a hydrated
formula with the texture of whipped cream to deliver a fresh, demi-matte finish
that won’t dry out your skin
Dubai, UAE, April 2014: Save your skin from drying foundation with
NEW Max Factor Whipped Crème Foundation – a whipped foundation innovation
featuring a lightweight, hydrated formula that delivers a perfectly flawless,
on-trend demi-matte finish.
Developed
for women who have previously been left disappointed by drying foundations such
as mousses, Max Factor delivers the ultimate answer with its new super-smooth,
hydrated formula that instantly achieves the perfect balance between
controlling shine and enhancing skin’s natural luminosity in one quick, easy
application. For ladies in the Middle East especially, this moisture-intense
foundation is ideal to achieving a flawless, glowing look, despite the dessert
region’s intense heat and humid climate.
The new
‘demi-matte’
Making its
debut backstage at Valentino AW13, Max Factor Global Creative Design Director,
Pat McGrath, used the lightweight whipped formula to create a gorgeous, all-new
flawless ‘demi-matte’ skin look for the upcoming season; “Demi-matte is a
beautiful finish we created backstage at Valentino. It’s a dimensional matte
finish but with a bit of brilliance - a really fresh, slightly radiant look.
Not shiny, just sophisticated and flawless. It’s going to be one of the key
skin finishes for AW13.”
Max Factor Regional
Creative Director, Joelle Mardinian, shares her tips on how to achieve the
perfect demi-matte finish at home, “Simply work the foundation into the
skin, using your fingertips to blend the formula seamlessly - the foundation
gets rid of all the imperfections and dulls shine to give a matte finish that
is still radiant.”
How does it
work?
Other
foundations, such as mousses, can appear drying as many formulas exclude water.
This could lead to flaking on dry areas and a ‘caked on’ finish. Fighting those
unwanted effects, Max Factor Whipped Crème Foundation contains a dual
action, hydrated formula that features both water and glycerin to ensure the
skin doesn’t appear dry, while simultaneously controlling excess shine.
Dr
Sarah Vickery, Max Factor Principal Scientist, comments, “This new
innovation achieves that difficult balance between a creamy and hydrating
formula whilst still feeling lightweight and smooth. The result is dewy,
natural looking skin that glows from within, rather than shines. Even after
several hours, skin is still oil-free and soft to touch.”
MATTIFYING: Max Factor Whipped Crème Foundation contains silicone mattifiers that
reduce shine on the skin by diffusing the light as it hits the face
EVEN
TEXTURE: The hydrated
formula combines water and glycerine which reduces the appearance of dry
skin on application, leaving skin looking fresh, soft and perfectly even
SKIN FINISH: The complete combination of silicone mattifiers, water and
glycerine delivers a perfectly flawless, demi-matte result that’s a matte
look with a fresh, slightly radiant finish - even on combination skin
New Max
Factor Whipped Crème Foundation is now available across the region in the
following shades and RRP. The foundation is oil-free, dermatologically tested
and suitable for sensitive skin.
The foundation is available at an RRP of 74 SAR* in Saudi Arabia, in the following shades:
The foundation is available at an RRP of 74 SAR* in Saudi Arabia, in the following shades:
·
Max Factor
Whipped Crème in Porcelain (30)
·
Max Factor
Whipped Crème in Crystal Beige (33)
·
Max Factor
Whipped Crème in Light Ivory (40)
·
Max Factor
Whipped Crème in Blushing Beige (47)
·
Max Factor
Whipped Crème in Rose Beige (65)
·
Max Factor
Whipped Crème in Soft Honey (77)
·
Max Factor
Whipped Crème in Caramel (85)
The
foundation is available at an RRP of 79 AED* in the United Arab Emirates, in
the following shades:
·
Max Factor
Whipped Crème in Porcelain (30)
·
Max Factor
Whipped Crème in Crystal Beige (33)
·
Max Factor
Whipped Crème in Light Ivory (40)
·
Max Factor
Whipped Crème in Warm Almond (45)
·
Max Factor
Whipped Crème in Blushing Beige (47)
·
Max Factor
Whipped Crème in Natural (50)
·
Max Factor
Whipped Crème in Beige (55)
·
Max Factor
Whipped Crème in Sand (60)
·
Max Factor
Whipped Crème in Golden (75)
·
Max Factor
Whipped Crème in Bronze (80)
·
Max Factor
Whipped Crème in Caramel (85)
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