Straight from fashion
catwalks in New York, London, Paris and Milan, Jotun’s Spring & Summer
Collection 2014 has arrived in the region. Featuring seasonal shades that
coordinate and blend with the return of the luscious season, the Spring &
Summer Collection 2014 is designed to add a touch of glamour from the runways
to walls.
Handpicked and developed
by Jotun colour experts, the Spring & Summer Collection 2014 is influenced
by colour trends in the fashion and design industries, in addition to key
elements of the season - picture dark branches loaded with rose petals or the
cherry blossoms in spring. Each colour reflects global styles and trends while
being equally relevant to the local culture.
Speaking about new the
collection, Mona Siljan, Regional Category Manager - Interior Decorative Paints
of Jotun in the Middle East, India and Africa (MEIA), explains, “People are
always looking for ways to transform their living space to be a true reflection
of themselves. The first step is transforming your walls; the difference it
makes to a space is incredible. Consumers today follow the latest trends –
whether it’s fashion, accessories, design, beauty or even their homes. As a
market leader in the interior paints category, Jotun’s Spring & Summer
Collection 2014 is a range of on trend colours that offer inspiration for
consumers to transform any space to be en vogue.”
The Spring & Summer
Collection 2014 is developed through insights gained from the Europe, South
East Asia and Middle East markets, making it a truly global collection that
fits consumers leading different lifestyles. Inspirations have been drawn from
the hottest trends seen in the renowned fashion brands on the catwalks during
fashion weeks, as well as the design industry.
Lisbeth Larsen, Jotun’s
Global Colour Manager, said: “Jotun not only offers a wide range of colours,
but also insights and colour collections that meet the needs and desires of
each individual. We are committed to bringing our consumers the most outstanding
on-trend colours in the market. As such, our latest collection perfectly
embodies and represents the essence of spring and summer across the globe.
Reflecting joy, energy and
playfulness, the Spring & Summer Collection 2014 is designed to inspire and
revitalise."
The pink and coral colours
offer energy and signify life at its fullest.
The green and blue shades provide peacefulness and are important trends
globally this season.
The Spring & Summer
Collection 2014 is available across all Jotun stores in the Middle East.
Experience the joys that
Jotun’s Spring & Summer Collection 2014 has to offer through http://me.jotun.com/musictoyoureyes/.
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