Monday, 28 April 2014
From Runway to Walls: Jotun Spring & Summer Collection 2014 Debuts in the Region
Straight from fashion catwalks in New York, London, Paris and Milan, Jotun’s Spring & Summer Collection 2014 has arrived in the region. Featuring seasonal shades that coordinate and blend with the return of the luscious season, the Spring & Summer Collection 2014 is designed to add a touch of glamour from the runways to walls.
Handpicked and developed by Jotun colour experts, the Spring & Summer Collection 2014 is influenced by colour trends in the fashion and design industries, in addition to key elements of the season - picture dark branches loaded with rose petals or the cherry blossoms in spring. Each colour reflects global styles and trends while being equally relevant to the local culture.
Speaking about new the collection, Mona Siljan, Regional Category Manager - Interior Decorative Paints of Jotun in the Middle East, India and Africa (MEIA), explains, “People are always looking for ways to transform their living space to be a true reflection of themselves. The first step is transforming your walls; the difference it makes to a space is incredible. Consumers today follow the latest trends – whether it’s fashion, accessories, design, beauty or even their homes. As a market leader in the interior paints category, Jotun’s Spring & Summer Collection 2014 is a range of on trend colours that offer inspiration for consumers to transform any space to be en vogue.”
The Spring & Summer Collection 2014 is developed through insights gained from the Europe, South East Asia and Middle East markets, making it a truly global collection that fits consumers leading different lifestyles. Inspirations have been drawn from the hottest trends seen in the renowned fashion brands on the catwalks during fashion weeks, as well as the design industry.
Lisbeth Larsen, Jotun’s Global Colour Manager, said: “Jotun not only offers a wide range of colours, but also insights and colour collections that meet the needs and desires of each individual. We are committed to bringing our consumers the most outstanding on-trend colours in the market. As such, our latest collection perfectly embodies and represents the essence of spring and summer across the globe.
Reflecting joy, energy and playfulness, the Spring & Summer Collection 2014 is designed to inspire and revitalise."
The pink and coral colours offer energy and signify life at its fullest. The green and blue shades provide peacefulness and are important trends globally this season.
The Spring & Summer Collection 2014 is available across all Jotun stores in the Middle East.
Experience the joys that Jotun’s Spring & Summer Collection 2014 has to offer through http://me.jotun.com/musictoyoureyes/.