Monday, 28 April 2014
@TIMBERLAND INVITES YOU TO ‘ESCAPE THE CITY’ OR TAKE IT ‘HARBORSIDE’ AT EXCLUSIVE SEASON COLLECTION LAUNCH
TIMBERLAND INVITES YOU TO ‘ESCAPE THE CITY’ OR TAKE IT ‘HARBORSIDE’ AT EXCLUSIVE SEASON COLLECTION LAUNCH
Timberland, the world’s leading outdoor fashion brand, hosted the brand’s first Dubai catwalk event in the region to launch its Spring Summer 2014 collection.
The event, which took place on Wednesday evening, saw Cabana in The Address Dubai Mall transformed into a contemporary haven for the outdoorsy and active, reflecting the laid-back authentic style Timberland is renowned for.
Embodying over 40 years of ‘Best Then. Better Now’, The Spring Summer 2014 collection continues the Timberland tradition of weaving together the best of the old and the new. Authentic outdoor classics, mixed with updated collections, innovative styles and original colours.
At the event, models showcased thirty looks from the new collection whilst strolling down a poolside catwalk made of timber crates. Guests were invited to find out if their summer style is more ‘Escape the City’ or ‘Harborside lifestyle’ at a one-night only pop-up shop. Entertainment was provided by the exciting new sounds of Dubai's music scene heavyweights, Bull Funk Zoo and DJ Soul Ninja.
Before the show, competition winners from MyFashDiary.com and Al Arabiya FM, Virgin Radio and Dubai 92 were invited to join bloggers for a tweet up and private styling session hosted by fashion icon and MyFashDiary.com founder, Tala Samman.
Mohammad Baker, Deputy Chairman, Sun & Sand Sports commented: “We are thrilled with the success of our first Timberland fashion show in Dubai, which showcased the compelling mix of iconic classics and fresh designs that our Timberland stores offer customers across the GCC. From the apparel line through to footwear, the collection’s vibrant colour palette and natural materials are ideal for an active outdoor lifestyle enjoying the Gulf summer ocean-side days and modern urban city living.”
Tala Samman, Founder and blogger, MyFashDiary.com, commented: “I was thrilled to be asked to be a part of Timberland’s Spring Summer 2014 show. There is almost nothing that a Timberland boot can’t be paired with to look effortlessly cool and I love Timberland’s laid back style, which re-defines contemporary and relevant with every new collection whilst staying true to the brand’s outdoor roots.”The Spring Summer 2014 collection is available across Timberland’s 13 mono stores present in the GCC’s major shopping malls, and also available within select Sun & Sand Sports stores