Thursday, 10 April 2014
@MisaharaJewelry Jewelry brand of the stars ‘Misahara’ makes its debut in the UAE “Adriatic” collection unveiled at event receives phenomenal response
You’ve seen it on Hollywood celebs, you’ve seen it on international models as they strut their way down global catwalks. You’ve even seen it on Lady Gaga. Now, you can see it in your city, Dubai.
Misahara, the bespoke jewelry collection predominantly inspired by the homesteads of Africa, drawing subtle influences from the global fashion catwalks of New York City, Paris, Milan, Rome and Belgrade has announced the launch of its brand in the MENA region, with Dubai as its first stop.
The clear night sky coupled with typically congenial warm Dubai temperatures was the impeccable backdrop to the voguish jewelry brand launch event held at AtelierM in the Dubai Marina Mall. The Nation’s glitterati rubbed shoulders with the VIP’s and media to welcome the brand to the UAE.
The venue was a smorgasbord of revelry commencing with dinner for members of the press, followed by a preview of the exclusive handcrafted signature line – the Adriatic collection – handpicked exclusively for the event, and was met with phenomenal response.
Lepa Galeb-Roskopp, CEO and creator of Misahara Jewelry talked about the Brand’s vision and the strategic vision to choose UAE as its debut point in the MENA, while touching on milestones achieved in the already existing markets of New York, London and Montenegro.
She also touched on the thriving luxury market due to the UAE government’s efforts to promote tourism and position it as a popular inbound travel destination.
The event iterated the cohesion of Misahara’s brand values that embrace and espouse UAE cultural norms and diversity, and the upcoming collection which will be embedded with predominantly strong Emirati overtones.
Lepa Galeb-Roskopp, said: “Today marks a very significant chapter in the Misahara story as we make our entry into the UAE. As our brand values are synergetic with the UAE’s mission and vision values, this inspires our quest to dedicate a line that will not only encourage creativity, but also set the tone for our entrance into other MENA countries.”
“The uniqueness of Misahara is its inspiration from worldly nuances that hone itself into very specific attributes of the story being told”, she added.
The event carried on into the early hours of the morning as the celebrations ensued, the attendees shaking a leg to global beats and enjoying themselves immensely.
Dubai, the ultra-cosmopolitan emirate that leads the region in affluent living and ranked as one of the best cities in the world to live in, has achieved remarkable development in its agenda to be a travel and tourism hub compared to its contemporary cities in the region, attributed to its ambitious destination marketing programmes that revolve around adventurousness and exciting escapades.
The preview of the Adriatic collection showcased at the event received rave responses, receiving commendations on its distinctive design and artistic blending of precious metals and stones.
Being the jewelry brand of choice by world celebrities, Misahara aims to be adorned by the thriving population of the UAE, and continue its path down the road of creativity and inspired by its tenets of unity and travel, emphasized through its spectacular colors and design.